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Why Should My Business Advertise

Cat Country 105.5


1. Advertising Creates Store Traffic
Continuous store traffic is the first step toward increasing sales and expanding your base

of shoppers. The more people who come into your store, the more opportunities you have

to make sales. A National Retail Federation survey found that for every 100 items shoppers

plan to buy, they make 30 unanticipated purchases.

2. Advertising Attracts New Customers
The market changes constantly. Newcomers to our area mean new customers to reach.

People earn more money, which means changes in lifestyles and buying habits. The shopper

who wouldn't consider your business a few years ago may be a prime customer now.

3. Advertising Encourages Repeat Business
Shoppers don't have the store loyalty they once did. Shoppers have mobility and freedom

of choice. You must advertise to keep pace with your competition. The National Retail Federation

states: "Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones."

4. Advertising Generates Continuous Business
Your doors are open. Employees are on the payroll. As long as you're in business, you've got

overhead to meet and new people to reach. Advertising can generate traffic now...and in the future.

5. Advertising is an Investment in Success
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A
survey of more than 3,000 companies found that advertisers who maintained or expanded

advertising over a five-year period saw their sales increase an average of 100 percent, and

companies that cut advertising grew at a less than half the rate of those who advertised steadily.

6. Advertising Keeps You in the Competitive Race
There are only so many customers in the market ready to buy at any one time. You have to

advertise to keep regular customers and to counterbalance the advertising of your competition.

You must advertise to keep or expand your market share or you will lose to more aggressive competitors.

7. Advertising Keeps Your Business Top-of-Mind
Many people postpone buying decisions. They often go from store to store comparing prices,

quality and service. Advertising must reach them steadily throughout the entire decision-making

process. Your name must be fresh in their minds when they decide to buy.

8. Advertising Gives Your Business a Successful Image
In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster

than advertising; it tells your customers and competitors that your doors are open and you're

ready for business. Vigorous and positive advertising can bring shoppers into the marketplace,

regardless of the economy.

9. Advertising Maintains Morale
Positive advertising boosts morale. It gives your staff strong, additional support. When advertising

or promotion is suddenly cut or cancelled, salespeople and employees may become alarmed or

10. Advertising Brings in Big Bucks for Your Business
Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around.

You'll find the most aggressive and consistent advertisers are almost invariably the most

successful. Join their ranks by advertising and watch your business grow!


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